Take It to the Street.

Licensed databases are easier to use, their functionalities are expanding, and their content--especially full text--continues to grow. For one thing, the library must build trust with its customers, who, once accustomed to online research through the library. If the MARC record is merely a representation of an item the library owns, then the library, catalog can also be a discovery tool that offers links to e-content. INSET: Two Campaigns That Worked.