The mechanism by which social media influencers persuade consumers: The role of consumers' desire to mimic.

MLA

Ki, Chung‐Wha “Chloe,” and Youn‐Kyung Kim. “The Mechanism by Which Social Media Influencers Persuade Consumers: The Role of Consumers’ Desire to Mimic.” Psychology & Marketing, vol. 36, no. 10, Oct. 2019, pp. 905–22. EBSCOhost, https://doi.org/10.1002/mar.21244.

APA

Ki, C. “Chloe,” & Kim, Y. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905–922. https://doi.org/10.1002/mar.21244

Chicago

Ki, Chung‐Wha “Chloe,” and Youn‐Kyung Kim. 2019. “The Mechanism by Which Social Media Influencers Persuade Consumers: The Role of Consumers’ Desire to Mimic.” Psychology & Marketing 36 (10): 905–22. doi:10.1002/mar.21244.