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Export knowledge: Determinant of export strategy, export commitment and export performance in carpet industry.
- Source :
- Kybernetes; 2019, Vol. 48 Issue 8, p1806-1826, 21p
- Publication Year :
- 2019
-
Abstract
- Purpose: This paper aims to study the export knowledge to be the determinant of export strategy, export commitment and export performance in carpet Industry. Design/methodology/approach: Using a qualitative–quantitative approach, the unit of analysis is the individual export venturing firm in India. More in detail, a qualitative analysis was conducted through a focus group interview to explore the challenges of carpet exports. A quantitative analysis was performed using confirmatory factor analysis (CFA) and, because of covariate nature of the proposed research model, structural equation modeling to evaluate the research hypotheses. Findings: The results emphasized that Indian carpet exports face major challenges, namely, issues of raw material that is wool, shortage of labor for weaving carpets and a lack of organization which has a negative impact on productivity and quality. Furthermore, this study shows that export knowledge directly influences the export strategy, export commitment and export performance. Originality/value: Building on the results, this paper suggests corrective measures, as well as required knowledge, to formulate a strategy and boost the export performance of the carpet sector. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0368492X
- Volume :
- 48
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Kybernetes
- Publication Type :
- Periodical
- Accession number :
- 138781863
- Full Text :
- https://doi.org/10.1108/K-05-2018-0245