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Innovation diffusion process based on market coverage under dynamic environment.

Innovation diffusion process based on market coverage under dynamic environment.

Authors :
Agarwal, Mohini
Anand, Adarsh
Bansal, Gunjan
Pathak, J. P.
Source :
Nonlinear Studies; 2019, Vol. 26 Issue 3, p517-526, 10p
Publication Year :
2019

Abstract

Growing Consumers expectation and intensified competition in present globalized environment necessitates effective promotional campaign in order to target large pool of customers. Many a times not only the product itself but promotional strategies play a crucial role in deciding about the fate of an organization. In order to have a clear picture about their sustenance, firms have started focusing on their proportion of market captured with present channels of advertising. In this way redundant strategies are dropped and different new strategies are constructed for attracting potential buyers to adopt the product. For modeling such scenarios mathematically, in this paper a generalized model with different sub cases has been formulated to study the adoption pattern in dynamic market in addition with the concept of market coverage. For validating the proposed set of cases, two different sales data have been used and are compared using different comparison criteria.. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
13598678
Volume :
26
Issue :
3
Database :
Complementary Index
Journal :
Nonlinear Studies
Publication Type :
Academic Journal
Accession number :
139384358