Media Planning in the Foreground: Comparing the Washington Media Scholars Case Competition and the NSAC.

In the Washington Media Scholars case competition, students analyze media data and create media plans. Generous scholarship money is awarded to the top two teams in the Media Scholars case competition, and unlike the NSAC, each individual student on those teams receives a scholarship. Students who are reluctant to take on leadership roles in large NSAC teams often feel more confident competing in teams of two in the Washington Media Scholars case competition. [Extracted from the article]