Coach and peer normative perceptions in relation to youth athlete effort.

The purpose of this study was to examine the relationship between perceived social norms emanating from two different channels (i.e. coaches and peers) and individual self-reported effort in youth athletes. Female youth athletes (N = 145, M_age = 13.9 years) attending a five-day summer volleyball sport camp self-reported their perceptions of their coach's approval of effort during the camp (coach subjective norm), how many of their peers exerted effort during the camp (peer descriptive norm), and their own effort during the camp. Results from a regression analysis indicated that perceived social norms associated with both channels were positively associated with self-reported effort, accounting for 13% of the variance. These results suggest that both coach and peer normative information may be important external sources of motivation associated with individual effort in youth sport. This highlights the possible importance of including normative information from either source, and suggests that both coaches and peers may be important channels of normative influence. If replicated, the current findings have implications for understanding the social influences associated with athlete effort in youth athletes. [ABSTRACT FROM AUTHOR]