Measuring the Value Added and Business Strategy: A Case of Property Corporations in Indonesia Stock Exchange.

The property market, especially in apartment products, has in recent years shown unstable conditions and has a downward trend between new supplies, new absorption and occupancy rates. Property corporations have market challenges and business competition that require a business strategy to win the competition through the value added offered. The purpose of this study is to measure the value added that can be given by the corporation in the apartment product into a property business strategy. This research involves property corporations classmates, owning apartment products, listed as a go-public company and doing an Initial Public Offering (IPO) in the same year on the Indonesia Stock Exchange. The data collection in this descriptive research is done through observation, interview and documentation study. The research findings show the most dominant value added influencing business strategy is increased flexibility and value enhancement besides other less dominant value added such as cost reduction, risk control, marketing, productivity improvement and cultural change. While the business strategy chosen by all of property corporations involved in this research have a business strategy to attract investors, retain investors and increase investor wealth. [ABSTRACT FROM AUTHOR]