INFORMATION SUPPORT MECHANISM AS A COMPONENT OF ENTERPRISE INVESTMENT ATTRACTIVENESS.

In this article, a fairly new concept of investment attractiveness (IA) is considered. Gaps in the approaches of foreign and Ukrainian scientists to this concept and methods of its evaluation are revealed. In order to improve the quality of management of the company’s investment activity, it is proposed to introduce an information support mechanism. Such mechanism enables managing IA with regard to the hierarchical nature of this process and involves choosing indicators that make it possible to objectively characterize the level of attractiveness of corresponding enterprises.Since the information support mechanism of the system for managing IA is characterized by a high uncertainty level, incompleteness of necessary information and, consequently, the lack of a quality diagnosing of the data available, a Decision Support System (DSS) for managing IA must be sufficiently rich in content and accessible for Decision Maker (DM), who makes decisions on the level of IA. [ABSTRACT FROM AUTHOR]