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The persuasive mechanism of monoglossic propositions in advertisments.

Authors :
Križan, Agata
Source :
Ars & Humanitas; 2020, Vol. 14 Issue 1, p171-185, 15p
Publication Year :
2020

Abstract

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Subjects

Subjects :
ADVERTISING

Details

Language :
English
ISSN :
18549632
Volume :
14
Issue :
1
Database :
Complementary Index
Journal :
Ars & Humanitas
Publication Type :
Academic Journal
Accession number :
144330814
Full Text :
https://doi.org/10.4312/ars.14.1.171-185