The impact of mobile hotel reservation system on continuous intention to use in Jordan.

Although Technology-Organization-Environment framework has been commonly used by several researchers for organizational adoption of digital business technologies, there is a lack of academic research tackled the Technology-Organization-Environment in developing countries. This article attempts to fill this gap by investigating the relations among several Technology-Organization-Environment variables at Aqaba five star hotels located in Jordan namely relative advantage, complexity, compatibility, top management support, firm size, technology competence, competitive pressure, critical mass, information intensity, age, gender, educational level, personal income, and work position in enhancing perceived usefulness, and the latter on continuous intention to use mobile hotel reservation system of five star hotels in Aqaba, Jordan. An empirical study among 390 usable responses containing 36 items was analyzed using multiple regression analysis and machine learning techniques to test the research hypotheses. Results expose a positive effect of relative advantage, information intensity, gender, age, and personal income on perceived usefulness, and the latter on continuous intention to use mobile hotel reservation system. This research will enable decision makers to identify which variables should be emphasized in order to impact hotels' perceived usefulness of adopting mobile hotel reservation system, and in turn on continuous intention to use mobile hotel reservation system in service companies, especially in the hotel sector. [ABSTRACT FROM AUTHOR]