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基于扎根理论的品牌认同形成机制研究.

Authors :
王启万
吴云倩
Source :
Journal of Changzhou University (Social Science Edition); May2020, Vol. 21 Issue 3, p77-85, 9p
Publication Year :
2020

Abstract

<i>Copyright of Journal of Changzhou University (Social Science Edition) is the property of Editorial Department of Journal of Changzhou University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Chinese
ISSN :
2095042X
Volume :
21
Issue :
3
Database :
Complementary Index
Journal :
Journal of Changzhou University (Social Science Edition)
Publication Type :
Academic Journal
Accession number :
144389746
Full Text :
https://doi.org/10.3969/j.issn.2095-042X.2020.03.009