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The Relative Importance of Labelling a Craft Product: A Conjoint Analysis.
- Source :
- International Journal of Arts Management; Spring2020, Vol. 22 Issue 3, p78-93, 16p, 7 Charts
- Publication Year :
- 2020
-
Abstract
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- Subjects :
- CONJOINT analysis
LABELS
CONSUMER preferences
PRODUCT counterfeiting
HANDICRAFT
Subjects
Details
- Language :
- English
- ISSN :
- 14808986
- Volume :
- 22
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- International Journal of Arts Management
- Publication Type :
- Academic Journal
- Accession number :
- 144841033