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Conceptualizing, Organizing, and Positing Moderation in Communication Research.
- Source :
- Communication Theory (1050-3293); Aug2020, Vol. 30 Issue 3, p227-246, 20p
- Publication Year :
- 2020
-
Abstract
- Meta-theoretical focus is given to how communication researchers are approaching and hypothesizing moderation. A moderation typology is offered and an evaluation of the field's common practices for positing moderation reveals an inability to discern between three overarching classifications (Contributory, Contingent, Cleaved). A content analysis of eight communication journals reveals moderation hypotheses lacking a level of precision that can best aid the field's knowledge generation. In addition, vague hypothesizing is leaving communication researchers vulnerable to the commitment of Type III error (i.e. correctly rejecting a null hypothesis for the wrong reason). Recommendations are provided in an effort to improve the field's conceptualization and presentation of moderation. [ABSTRACT FROM AUTHOR]
- Subjects :
- CONTENT analysis
MODERATION
NULL hypothesis
Subjects
Details
- Language :
- English
- ISSN :
- 10503293
- Volume :
- 30
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Communication Theory (1050-3293)
- Publication Type :
- Academic Journal
- Accession number :
- 145521292
- Full Text :
- https://doi.org/10.1093/ct/qtz006