Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior.

MLA

Kraemer, Tobias, et al. “Toward a Theory of Spirals: The Dynamic Relationship between Organizational Pride and Customer-Oriented Behavior.” Journal of the Academy of Marketing Science, vol. 48, no. 6, Nov. 2020, pp. 1095–115. EBSCOhost, https://doi.org/10.1007/s11747-019-00715-0.

APA

Kraemer, T., Weiger, W. H., Gouthier, M. H. J., & Hammerschmidt, M. (2020). Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior. Journal of the Academy of Marketing Science, 48(6), 1095–1115. https://doi.org/10.1007/s11747-019-00715-0

Chicago

Kraemer, Tobias, Welf H. Weiger, Matthias H. J. Gouthier, and Maik Hammerschmidt. 2020. “Toward a Theory of Spirals: The Dynamic Relationship between Organizational Pride and Customer-Oriented Behavior.” Journal of the Academy of Marketing Science 48 (6): 1095–1115. doi:10.1007/s11747-019-00715-0.