Reading the Ads.

Focuses on some of the advertisements that are being published in the press of various nations. Emphasis given to sex appeal and achieving success in ads of Alfred D. McKelvy Co. that makes Seaforth Toiletries for Men; Examples from advertisements published in the Polish press that mainly highlight people who went missing during the Second World War or the poor conditions of people in the country; Excerpts of ads from the Hungarian press describing the products being sold in the market; Reason why in the Rumanian press all conditions and varieties of clothes are advertised for sale--by individuals; Type of ads for housing in Bucharest being published in the press; Ads about domestic servants and desserts published in Czechoslovakia; Types of ads that British Ministry of Agriculture gets published in the English newspapers; Matrimonial ads that are being published in India.