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Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?
- Source :
- Journal of the Association for Consumer Research; Oct2020, Vol. 5 Issue 4, p358-364, 7p
- Publication Year :
- 2020
- Subjects :
- CONSUMER behavior
SCARCITY
COVID-19 pandemic
LOW-income consumers
Subjects
Details
- Language :
- English
- ISSN :
- 23781815
- Volume :
- 5
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of the Association for Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- 146408539
- Full Text :
- https://doi.org/10.1086/710531