TOURISM DEVELOPMENT IN SERBIA - BETWEEN RHETORIC AND REALITY.

This paper examines the underlying problems that appeared in the practical implementation of a Serbian tourism development strategy during the period of 2000-2018 and proposes appropriate countermeasures. The apparent issues have been divided into two categories: curable issues and uncurable paradoxes. This paper examines the five curable issues and suggests the government reaction aimed at compensating for the identified issues: 1) the lack of continuity in tourism priorities, 2) the lack of continuity in plans of detailed regulation, 3) the lack of presence of "low-cost" air carriers, 4) speculative volatility risk of land value included in the investment project, and 5) low tax collection rate of property tax, building tax and tourism tax. Regarding the two incurable issues, this paper elaborates on two of them and explains why the government should ignore them: 6) the poor level of staff skills and 7) poor inspection of labor, building, and tourism in the country. [ABSTRACT FROM AUTHOR]