INCREASING HEALTH LITERACY IN RURAL APPALACHIA TENNESSEE THROUGH OUTREACH, COMMUNICATION, AND EDUCATION: HOW LIBRARIES CAN REDUCE HEALTH DISPARITIES IN THEIR COMMUNITIES.

The University of Tennessee Medical Center in Knoxville (UTMC) Preston Medical Library (PML) and Health Information Center (HIC) has provided a novel contribution to increasing consumer health literacy and reducing health disparities in a unique variety of ways. UTMC librarians have used qualitative, quantitative, and practice-based methodology and research to demonstrate what a regional medical library working with internal and community partners can accomplish. At UTMC, there has been a focus on the value of health literacy for the patient, the clinician, and the health care system itself. In 1993, the UTMC PML began a consumer and patient health information service, which was the foundation for increasing consumer health literacy. In 2014, UTMC took a leading role in advancing consumer health literacy through the opening of the HIC, a patient- and family-focused library inside of UTMC. This chapter will focus on the PML's history as a reliable resource in providing patients, family members, and the community with accurate and trustworthy health information, as well as the librarians' role related to health literacy and health disparities through various initiatives and projects. Additionally, this chapter will highlight specific suggestions for libraries interested in starting similar initiatives, such as obtaining support from leadership, opportunities for funding, and how to address roadblocks. [ABSTRACT FROM AUTHOR]