THE OPPORTUNITIES AND CHALLENGES OF ELECTRONIC BUSINESS FOR SME'S IN KOSOVO.

Small and medium-sized enterprises (SMEs) are known as accelerators of social and economic development due to the important role they play in increasing GDP, job creation and entrepreneurship, with all the ways of doing business and especially with the electronic way, and which implements information technology and the Internet for the realization of business relationships with customers. The Internet and information technology are destroying the walls and barriers between countries not only economically but also in every other social aspect, thus influencing the globalization of the international economy and the opening of markets between different countries, facilitating the exchange of goods and services. Over time, e-business began to be applied, which made sales and purchases, ie exchanges between businesses and consumers, online. This means that various businesses in addition to traditional shops began to open virtual stores (read electronic). The development of Internet-based technologies has enabled the development of business organizations that use the Internet to realize a successful business story, also through the creation of a market that grows very quickly both by the way business is realized, as well as by the way business communicates with customers and business customers. Today, most small and medium-sized enterprises have access to the Internet and use it to deliver products and services to consumers. The population in Kosovo, even though they are large Internet users, are reluctant to use the Internet to shop or buy products and services, although the number of small and medium enterprises in Kosovo that apply electronic business remains limited. Since the purpose of this paper is to present the opportunities and challenges of e-business for small and medium-sized enterprises in Kosovo, special attention will be paid to e-entrepreneurship as a concept that adds value not only to the economy but also to Kosovar society. [ABSTRACT FROM AUTHOR]