SWITCH HIT.

The article focuses on Poliform, a new furniture store in Atlanta, Georgia. Its dealers, Doug Henderson and Roy Otwell, have opened Switch, an upscale contemporary furniture showroom. Their inventory includes Italian manufacturers like Promemoria, Poliform and Moroso, as well as Wittmann, the Austrian company that reproduces furnishings by world-renowned designers like Josef Huffman. They include creamy white sofas with fluffy pillows, dark wood bookshelves, beds and tables, a pair of comfy lime-green armchairs, and a soft orange bed. INSET: By design.