The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of "Challenger vs. Leader" Comparisons.

Details

Language :

English

ISSN :

10577408

Volume :

31

Issue :

1

Database :

Complementary Index

Journal :

Journal of Consumer Psychology (John Wiley & Sons, Inc. )

Publication Type :

Academic Journal

Accession number :

148755216

Full Text :

https://doi.org/10.1002/jcpy.1180