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Evolving role of data analytics in digital marketing.

Source :
Advertising, Brands & Marketing Industry Snapshot; 12/8/2020, p12-13, 2p
Publication Year :
2020

Abstract

The article discusses role of data in evolution and emergence of digital marketing and mentions enabling marketers to put foot forward for analyzation of consumer behavior.

Subjects

Subjects :
INTERNET marketing
DATA analysis
CONSUMER behavior

Details

Language :
English
Database :
Complementary Index
Journal :
Advertising, Brands & Marketing Industry Snapshot
Publication Type :
News
Accession number :
148920121

Tools

Authors Abstract Subjects Details