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Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation.

Authors :
Zhao-Hong Cheng
Chun-Tuan Chang
Li-Chieh Lai
Source :
NTU Management Review; Apr2021, Vol. 31 Issue 1, p155-187, 33p
Publication Year :
2021

Abstract

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Details

Language :
English
ISSN :
10181601
Volume :
31
Issue :
1
Database :
Complementary Index
Journal :
NTU Management Review
Publication Type :
Academic Journal
Accession number :
149579587
Full Text :
https://doi.org/10.6226/NTUMR.202104_31(1).0005