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Pushing the Next Level: Investigating Digital Content Creation in India.

Authors :
Mehta, Smith
Kaye, D. Bondy Valdovinos
Source :
Television & New Media; May2021, Vol. 22 Issue 4, p360-378, 19p
Publication Year :
2021

Abstract

Film, television, and music form a major domestic and export product in India. Whereas, in the past, content production has been restricted to professional producers, digital media platforms have drastically altered the landscape of content production in India. Through in-depth interviews of ten online content creators, the article describes motivations of online content creation in India. Discussion themes include professional activities, identity construction of creators, and quasi-corporate structures that are taking root in the democratized digital spaces in India. In doing so, the article challenges the notion of creators on social media as mere "amateurs" or "UGC" (user-generated content). Conclusions from this study suggest future research should take a more holistic approach to studying online content creators rather than classifying creators on the basis of platform affordances. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
15274764
Volume :
22
Issue :
4
Database :
Complementary Index
Journal :
Television & New Media
Publication Type :
Academic Journal
Accession number :
149633026
Full Text :
https://doi.org/10.1177/1527476419861698