The role of technological innovation in raising the competitiveness of the enterprise -- a case study of Algerian enterprise.

The objective of this study is to study the role of technological innovation in improving the competitiveness of the Company, through the study of a sample of Algerian companies. In this sense, we measured the effect of this variable on the competitiveness of the company through four indicators: profitability, market share, overall productivity of factors of production, and average manufacturing cost. The empirical approach is based on the method of structural equations, a measurement method, which allows a number of observed and latent variables to be linked. The results obtained from an analysis by the PLS method confirmed that there is a positive effect relationship of technological innovation on the competitiveness of the company by valuing the indicators proposed in our analysis. [ABSTRACT FROM AUTHOR]