Back to Search Start Over

Sustainable Paper-Based Packaging: A Consumer's Perspective.

Authors :
Oloyede, Omobolanle O.
Lignou, Stella
Knaapila, Antti
Source :
Foods; May2021, Vol. 10 Issue 5, p1035, 1p
Publication Year :
2021

Abstract

Over the last two decades, there has been growing interest from all stakeholders (government, manufacturers, and consumers) to make packaging more sustainable. Paper is considered one of the most environmentally friendly materials available. A qualitative study investigating consumers' expectations and opinions of sustainable paper-based packaging materials was conducted where 60 participants took part in focus group sessions organized in two stages. In the first stage, participants expressed their opinions about currently available packages in the market and their expectations about a sustainable packaging material. In the second stage of the study, they evaluated five paper-based prototype packages for two product categories (biscuits and meat). Too much plastic and over-packaging were the key issues raised for current packages. Price and quality were the main driving forces for consumers' purchase intent. While participants were impressed by the sustainable nature of the prototypes, the design did not necessarily meet their expectations, and they were not willing to pay more for a sustainable package. The key message that emerged from the discussions was the "3Rs"—Reduce, Reuse, and Recycle"—which should be the main points to consider when designing a sustainable packaging. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
23048158
Volume :
10
Issue :
5
Database :
Complementary Index
Journal :
Foods
Publication Type :
Academic Journal
Accession number :
150477335
Full Text :
https://doi.org/10.3390/foods10051035