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Une calculette carbone, pour quoi faire? Ces outils mis en place par les agences et les régies vont permettre aux annonceurs de réduire ou de compenser les émissions carbone de leurs campagnes. Cela rend d'autant plus cruciale la mise au point d'outils fiables.

Authors :
MORVAN, VINCENT-XAVIER
Source :
Stratégies; 7/8/2021, Issue 2092, p26-26, 1p
Publication Year :
2021

Abstract

The article discusses A carbon calculator, to do what ? These tools put in place by the agencies and the advertising agencies will allow advertisers to reduce or offset the carbon emissions of their countryside. This makes the development of reliable tools all the more crucial, which includes Little talkative Gafa and Measurement mediametry carbon.

Details

Language :
French
ISSN :
01806424
Issue :
2092
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
151321958