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Inferring customer heterogeneity for rural tourism: A latent class approach based on a best-worst choice modelling.
- Source :
- Agricultural Economics / Zemědělská Ekonomika; 2021, Vol. 67 Issue 7, p266-276, 11p
- Publication Year :
- 2021
-
Abstract
- This research aims to analyse customers' preference heterogeneity for rural tourism in Spain and explore their preferences' personal and socio-demographic factors. To achieve this purpose, latent class analysis with the best-worst choice modelling has been applied through conducting a survey on 452 customers in Madrid and Barcelona. The results show that there are five classes in the Spanish rural tourism market: 'all-around seeker', 'leisure activist', 'culture explorer', 'comfort-driven user', and 'basic value pursuer'. The contribution of this investigation is that it is the first study that applied the latent class analysis with best-worst choice modelling to explore customers' preference heterogeneity for rural tourism. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0139570X
- Volume :
- 67
- Issue :
- 7
- Database :
- Complementary Index
- Journal :
- Agricultural Economics / Zemědělská Ekonomika
- Publication Type :
- Academic Journal
- Accession number :
- 151463308
- Full Text :
- https://doi.org/10.17221/56/2021-AGRICECON