Selling Mount Buffalo National Park: Victorian Railways, Harold Clapp and the Blueprint for National Park Promotion in Australia.

This article explains how a modern advertising campaign for Mount Buffalo in the 1920s influenced subsequent nature tourism campaigns made by Victorian Railways and the Australian National Travel Association, which was established in 1929 and collapsed in 2001. The Buffalo campaign and those that followed are significant for their lasting impact on the social construction of Australian nature, narratives of Indigenous dispossession, settler possession and a consumer dimension that rests at the core of the Australian national park idea. [ABSTRACT FROM AUTHOR]