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Are Mass Market Paperbacks Passé?
- Source :
- Publishers Weekly; 11/29/2004, Vol. 251 Issue 48, p5-7, 2p
- Publication Year :
- 2004
-
Abstract
- Reports on the viability status of the mass market paperbacks in the U.S. in the first nine months of 2004. Reason for the decline in sales; Views of Beth de Guzman, editorial director for mass market paperbacks at Warner Book, on the asset of mass market; Impact of the increased availability of used books on the traditional price advantage of mass markets. INSET: The Look from Levy.
- Subjects :
- PAPERBACKS
MASS markets
SALES
USED book trade
COMPETITIVE advantage in business
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 251
- Issue :
- 48
- Database :
- Complementary Index
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- 15224400