Junge Kunden ernst nehmen.

The article offers views of three florists including Lisa Mayer, Katharina Herr and Josef Dirr on consumption preferences of young customers regarding what to buy. Topics include research facts that shows pragmatic and optimistic attitude of young customers and their interest in social developments and experiments; influence of media such as Internet and Instagram on young customers; and how fresh, loose, fragrant design and colorful flowers attract young customers.