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How Telkomsel transformed to reach digital-first consumers.
- Source :
- McKinsey Insights; 9/23/2021, pN.PAG-N.PAG, 1p, 2 Color Photographs
- Publication Year :
- 2021
-
Abstract
- Understanding customers Telkomsel's leaders knew that providing customers with the best products and services would require putting data to smart use. A 26-year-old telecom incumbent seized an opportunity to reinvent itself - and attract its next generation of customers. [Extracted from the article]
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- McKinsey Insights
- Publication Type :
- Periodical
- Accession number :
- 152650979