Moving beyond agile to become a software innovator.

They also build advanced instrumentation into the product so that software teams can better track how customers use the product and continuously improve it. Sidebar Product-management roles and responsibilities There is often confusion about the various roles in a product-management function, not least because a number of them sound so similar. As a core part of the agile team, experience designers participate in development processes by, for example, driving dedicated design sprints and ensuring that core product artifacts, such as personas and customer journeys, are created and used throughout product development. Companies need to borrow a page from the tech industry's playbook to understand how to use agile to build better products and experiences. [Extracted from the article]