Value-Based Frameworks in Consumer Internet of Things (CIoTs): A Systematic Literature Review.

Consumers face an increasing number of smart-connected products in their day-to-day activities. These connected everyday products are called consumer Internet of Things (CIoTs). Even though consumer IoTs possessed a significant share in a global market, researchers in both academia and industry so far have basically focused on the technical aspect of implementation ignoring user desires and values. This makes some consumers to be still not positive enough to purchase IoT devices, and others even fear the introduction of additional technological complications to their lives. Hence, appropriately designing these products based on consumer preferences to uncover consumer value is essential. The purpose of this paper is to analyze the value-based frameworks published in peer-reviewed journals related to CIoTs and provide research agendas in the context of consumer value. For this purpose, 72 research articles have been systematically reviewed and analyzed. In the process, four groups of major models/frameworks are identified to be Technology Acceptance Model, Theory of Planned Behavior, Theory of Consumption Value-based frameworks, and Design-based frameworks. CIoTsfeatures, consumer values, attitude, user experience, and user intentions are the main constructs identified using construct mapping in CIoTs studies. The available frameworks/models have mainly focused on measuring acceptance/adoption levels, user intentions, and attitudes towards using CIoTs. The analysis also showed a lack of comprehensive value-based frameworks to create better user experiences. Therefore, it is important to develop models/frameworks that can discover implicit needs and wants of users, and facilitate user-centered approaches in the design and development of CIoTs. Effective frameworks/models able to cope with evolving user needs and wants are in demand for future studies. [ABSTRACT FROM AUTHOR]