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Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationships.
- Source :
- International Journal of Customer Relationship Marketing & Management; Jan-Mar2022, Vol. 13 Issue 1, p1-26, 26p
- Publication Year :
- 2022
Details
- Language :
- English
- ISSN :
- 19479247
- Volume :
- 13
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- International Journal of Customer Relationship Marketing & Management
- Publication Type :
- Academic Journal
- Accession number :
- 152926836
- Full Text :
- https://doi.org/10.4018/IJCRMM.289213