DATA-DRIVEN RODENT CONTROL: Powered by Bell Sensing Technologies, iQ products capture data on when and where rodents travel -- saving techs time so they can pinpoint and solve problems earlier and faster.

The article reports that the Bell Laboratories set out to "build a better mousetrap" for pest management professionals (PMPs), and that is precisely what the Windsor, Wis.-based company accomplished. It mentions that the Unveiled two years ago, Bell's iQ products transform pest control service specialists from bait station and snap trap inspectors into rodent detectives gifted the data and time they need to pinpoint and solve problems earlier and faster.