Stakeholders' Perception of CSR Practices: Evidence from Indian Companies.

In recent years, companies have become more conscious of customer satisfaction while implementing social responsibilities compliance. The Corporate Social Responsibility (CSR) literature is tremendously rich. Numerous scholars and researchers have contributed to enriching the literature on CSR. Following a thorough review of literary texts on CSR, it was found that most crucial aspects of CSR have been explored and studied so far. The study helps to create a deeper understanding of essential and functional elements of CSR. CSR scope and models have been discussed by analyzing the amount of research reporting performed in this field in India and abroad over the last few years. The goal of the researcher is also to project the research gap that exists in this field and to concentrate on the topics that have received priority and attention in this regard. Surveys about CSR within the framework of a selling approach have shown that there is a positive relationship between consumer preference of products and social responsibility of the corporate. Thus, a trend is revealed towards consumers' increasingly preferring products of a socially responsible company (Edelman, 2010). The results suggest that CSR activities induce positive CSR perception that improves performance. Furthermore, the results indicate that companies should consider employees' perception of CSR and their feeling of attachment and long-term performance. [ABSTRACT FROM AUTHOR]