SIGNIFICANCES OF MARKETING EDUCATION IN REDUCING POVERTY IN INDONESIA: SPECIAL REVIEW ON QUALITY OF LIFE.

Poverty in Indonesia has become a critical issue as a result of social and economic disparities. The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation. One of the primary causes of entrepreneurial failure, which ultimately increases the risk of bankruptcy and poverty, is a lack of public knowledge about marketing. From the stated problem, the purpose of this research is to investigate how marketing education can aid in the reduction of poverty in the context of quality-of-life improvement. Because most previous research focused on unemployment and income levels as indicators of poverty, which did not explain the quality of life comprehensively, a review of the quality of life is required in this study. Additionally, Man Whitney analysis was used to compare the quality of life in the two groups of respondents using a quantitative method. Observations were also conducted for a period of six months to assess the respondents' quality of life. WHOQOLBREF was used as a research instrument and was distributed to Group 1 (30 respondents who had received marketing education) and Group 2 (30 respondents who had not received marketing education). Each respondent is from a different province in Indonesia. The findings indicate that marketing education can help reduce poverty, resulting in significant improvements in quality of life. Marketing knowledge leads to positive changes that have a significant impact on human well-being. This research contributes to our understanding of marketing education as a means of reducing poverty. [ABSTRACT FROM AUTHOR]