Paper Products Shift to Sustainability: RETAILERS MUST MEET INCREASING CONSUMER DEMAND FOR CPG BRANDS THAT PRIORITIZE ENVIRONMENTAL RESPONSIBILITY.

The article focuses on the move by household paper products manufacturers in developing more sustainable and renewable products as sustainability becomes increasingly important in consumers' purchasing decisions. Topics covered include the need for retailers to place greater emphasis on sustainability to remain competitive, the use by some brands of bamboo or recycled paper to manufacture their paper goods, and the development by retailers of their own earth-friendly private label products.