WORKSHOP 6.

This article reports that communication is viewed as an interpersonal matter between a communicator and a communicatee whether in the face to face situation or through the medium of picture, print or radio. The interpersonal dyad is seen as the most elemental social relationship and with an added degree of stability as the most elemental unit of social structure. Viewed as an interpositional dyadic construct it provides a suitable unit for the analysis of complex social structures relevant to the communication of farm information. The central purpose of the paper is to distinguish and meaningfully to interrelate, aspects of the dyadic construct relevant to interpersonal communication and influence. These include the purpose, continuity and interactional qualities of the relationship, their external associations and lines of communication, the manner in which the dyadic pairs combine into complex aggregates and the special qualities of the aggregates themselves which are likely to influence the communication of information and the exercise of influence. This model is presented as only one way or approach to studying communication conditions and processes, not as an appropriate model for assessing implemented change in human behaviour.