SPECIFIC CHARACTER OF THE MEDIA AS BUSINESS ORGANIZATIONS AND MODELS FOR ANALYSING THE VALUES CREATED BY THEM.

The article focuses on current issues related to strategic analysis of value creation in the media. At the beginning, the characteristic features of a media organization as such are presented and the specific aspects of its business management are assessed. Methodological issues of the analysis of value creation in the network form of partnership are clarified. The concluding part visualizes a generalized model of the value chain after the example of the audiovisual media in the Republic of North Macedonia. [ABSTRACT FROM AUTHOR]