IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES.

The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often. [ABSTRACT FROM AUTHOR]