Digital Transformation: An Interview with David RogersJim Euchner talks with David Rogers about the ways digital technology is changing strategy and what leaders can do to manage the pace and complexity of the digital world.

One of the big areas of opportunity that the company saw across these verticals was that business customers were not only interested in sophisticated pieces of machinery, but were now also interested in data: in apps for their phone or dashboards so they could see what was happening across a fleet of different elevators, for example. We have seen the same pattern of incredibly rapid business model exploration and adoption from Apple, Alphabet, Amazon, and others - really from all of the most successful companies of the digital era. Alibaba and Amazon are great examples of companies that follow the customer and break outside of their business models, but it would be useful to have an example of an industrial company that has done the same thing. [Extracted from the article]