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FIN DE LA RÉCRÉ POUR LE MARKETING GENRÉ.

Authors :
BAILLY, GARANCE
Source :
Stratégies; 8/25/2022, Issue 2139, p32-34, 3p
Publication Year :
2022

Abstract

The article reports that according to a survey by Isabelle Cussac, managing director of Générations & Co., as inflation progresses and the prices of school supplies rise, parents will turn away from gender-specific products to buy more gender-neutral school supplies. It mentions beyond taking care of their expenses, the parents respond present in this return to the calls for sobriety, meanwhile, the school supplies can be reused and can be passed on from one child to another.

Details

Language :
French
ISSN :
01806424
Issue :
2139
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
158699414