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FIN DE LA RÉCRÉ POUR LE MARKETING GENRÉ.
- Source :
- Stratégies; 8/25/2022, Issue 2139, p32-34, 3p
- Publication Year :
- 2022
-
Abstract
- The article reports that according to a survey by Isabelle Cussac, managing director of Générations & Co., as inflation progresses and the prices of school supplies rise, parents will turn away from gender-specific products to buy more gender-neutral school supplies. It mentions beyond taking care of their expenses, the parents respond present in this return to the calls for sobriety, meanwhile, the school supplies can be reused and can be passed on from one child to another.
- Subjects :
- SCHOOL supplies
MARKETING
SEXISM
PARENT attitudes
PRICE inflation
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2139
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 158699414