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Investigating Gender Differences in Canadian Plastic Surgery Online Patient Education.
- Source :
- Aesthetic Surgery Journal; Sep2022, Vol. 42 Issue 9, p1097-1102, 6p
- Publication Year :
- 2022
-
Abstract
- <bold>Background: </bold>The public interest and demand for cosmetic surgery is growing in North America. As practices continue to advertise cosmetic procedures, male consumers must also be given fair consideration in a market targeted mostly towards women.<bold>Objectives: </bold>This study investigated the advertising trends of plastic surgery clinics to assess for prevailing gender differences among online Canadian plastic surgery practice advertising.<bold>Methods: </bold>The 2021 College of Physicians and Surgeons directory for each province and territory was utilized to identify all practicing plastic surgeons. A systematic search with Google (Mountain View, CA) was conducted to analyze the websites of Canadian plastic surgery centers in the following manner: "[physician name] [province of practice]."<bold>Results: </bold>A total of 209 websites and 13,838 images were identified and analyzed. Of these images, 12,386 (90%) were female and 1452 (10%) were male patients or models. Although only 20% had a male services page, 62% of all centers offered gynecomastia procedures. The most common procedures targeting men were blepharoplasty (95%), liposuction (93%), and abdominoplasty (93%). The Prairies region had significantly fewer websites with male-only pages compared with all other Canadian regions.<bold>Conclusions: </bold>Despite the increase in cosmetic surgery procedures for males, the market for cosmetic surgery procedures targeted towards males remains insignificant. An increase in the advertising of in-demand male cosmetic procedures can allow for a broader consumer market and a subsequent increase in benefits for plastic surgeons. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 1090820X
- Volume :
- 42
- Issue :
- 9
- Database :
- Complementary Index
- Journal :
- Aesthetic Surgery Journal
- Publication Type :
- Academic Journal
- Accession number :
- 158908494
- Full Text :
- https://doi.org/10.1093/asj/sjac094