Salesforce's Carbon Market Meets Companies Where They Are.

Company A has a plan for switching fuels, rotating capital stock toward lower-emission technologies, purchasing zero-carbon electricity and purchasing carbon offsets. A Salesforce marketplace for carbon offsets is nice for Company A, but it could be elemental for Company B. Rather than setting up new accounts in order to access ratings, or research individual offset projects one by one, it can see them all - and pay for them, via Stripe - in one place. [Extracted from the article]