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L'UTILITÉ À TOUT PRIX.

Authors :
MORVAN, VINCENT-XAVIER
Source :
Stratégies; 10/13/2022, Issue 2146, p28-30, 3p
Publication Year :
2022

Abstract

The article presents the discussion on service connotations particularly under the influence of the digital revolution relying on the Brand Asset Valuator (BAV) study group leading in the world with the consumers.

Subjects

Subjects :
CONNOTATION (Linguistics)
ASSETS (Accounting)

Details

Language :
French
ISSN :
01806424
Issue :
2146
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
159639129

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Authors Abstract Subjects Details