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LES DÉFIS DU COURRIER PUBLICITAIRE.
- Source :
- Stratégies; 10/20/2022, Issue 2147, p25-28, 3p
- Publication Year :
- 2022
-
Abstract
- The article informs on Oui Pub device, tested until 2025 for fighting against paper waste. It mentions to the prospect of expert debates on carbon dioxide emissions between paper and digital, the fear of advertising players is that there will not be enough stickers affixed and therefore that printing and distribution will no longer be profitable in certain geographical areas. [ABSTRACT FROM PUBLISHER]
- Subjects :
- MAILBOXES
WASTE paper
ADVERTISING agencies
CARBON emissions
PRINTING
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2147
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 159774909