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LES DÉFIS DU COURRIER PUBLICITAIRE.

Authors :
BAILLY, GARANCE
Source :
Stratégies; 10/20/2022, Issue 2147, p25-28, 3p
Publication Year :
2022

Abstract

The article informs on Oui Pub device, tested until 2025 for fighting against paper waste. It mentions to the prospect of expert debates on carbon dioxide emissions between paper and digital, the fear of advertising players is that there will not be enough stickers affixed and therefore that printing and distribution will no longer be profitable in certain geographical areas. [ABSTRACT FROM PUBLISHER]

Details

Language :
French
ISSN :
01806424
Issue :
2147
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
159774909