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Sponsoring Esports to Improve Brand Image.

Authors :
Abreu Freitas, Bruno Duarte
Sofia Contreras-Espinosa, Ruth
Pereira Correia, Pedro Álvaro
Source :
Scientific Annals of Economics & Business; 2020, Vol. 67 Issue 4, p495-515, 21p
Publication Year :
2020

Details

Language :
English
ISSN :
25011960
Volume :
67
Issue :
4
Database :
Complementary Index
Journal :
Scientific Annals of Economics & Business
Publication Type :
Academic Journal
Accession number :
159839288
Full Text :
https://doi.org/10.47743/saeb-2020-0030