ОРГАНІЗАЦІЙНА СПРОМОЖНІСТЬ ФЕРМЕРСЬКИХ ГОСПОДАРСТВ ДО ЦИФРОВИХ ІННОВАЦІЙ У ПІСЛЯВОЄННИЙ ПЕРІОД.

The article defines the prerequisites for ensuring the organizational capacity of Ukrainian farms for digital innovations in the post-war period. It has been established that the demand for agricultural products in Ukraine and the world is growing due to the increase in individual consumption, but climate change, financial crises, pandemics and martial state cause obstacles to its satisfaction. Digital innovations have been proven to be an important part of the global supply chain for manufactured goods, but agriculture remains one of the least digitized industries that is not ready to innovate with digital technologies. The most promising digital technologies that should be implemented at the level of Ukrainian farms in the post-war period have been identified: cybernetics, big data, sensors and robotics. The criteria for organizational capacity to implement digital innovations in farming have been identified: technologies for automating information processing; functional affiliation of technologies; IT support for coordination, communication and integration in new conditions; flexible, standardized processes that allow the inclusion of new technologies in production and economic activity; positive attitude and perception of digital technologies; formation of teams for sustainable development; constant training for new informational challenges; client-oriented project management, quality assurance and facility design; ensuring the management of the development and implementation of a wellthought- out business strategy consistent with practice; leadership of IT views in all areas of farming. Reasonable factors affecting readiness for digital innovations of farms in Ukraine: management system of farm owners; external opportunities; strategy; resource provision. There is a need to provide training among farmers to ensure that farms investing in digital technologies are able to use their benefits and maintain a positive attitude towards such technologies. The measures of the state regarding the acquisition of knowledge by farms in the field of digital innovations and their implementation directly into production processes have been presented by: centralizing knowledge about digital technologies in the relevant database and forming an innovation network that is easily accessible to farms; providing an objective overview of innovations with the help of digital technologies to make farmers aware of their complexity and priority. [ABSTRACT FROM AUTHOR]